Are you Open?
This campaign for Safeway’s Open Nature premiere brand for nutrition and all-natural ingredients challenged people on how open they are to things that can benefit them. The executions were engaging with a “teaser” in a lot of areas from all types of physical activity. The pay off was the support of Open Nature products and myopennature.com to be social with experiences.
Like 100% Natural?
The second campaign direction for Open Nature brand products distilled the undeniable appeal of what the brand name Open Nature stands for. The focus was to engage consumers to recognize Open Nature brand attributes and appreciate the line of products. This also has a “teaser” to get attention and a pay off of products and ulikenatural.com to share experiences.