WHAT MAKES
YOUR BRAND
UNDENIABLE?

BRAND POSITIONING

BAROCCI MOTOR GROUP "LUXURY YOU DEMAND"

Barocci Motor Group

"A NECESSARY STEP THAT DISTINGUISHED BAROCCI FROM ITS COMPETITORS AND MADE ITS MARK AMONGST THE LUXURY LEASE RETURN-VEHICLES' MARKET."

EDDIE NINO, F&I MANAGER
BAROCCI MOTOR GROUP

THE WISEMAN COMPANY "CLASS A MOVE."

"THE CLASS A MOVE CAMPAIGN RECOGNIZES THE GOOD DECISION THAT COMPANIES MAKE WHEN COMING TO AND OCCUPYING THE WISEMAN COMPANY BUILDINGS."

ZEN HUNTER-ISHIKAWA, CBDO
THE WISEMAN COMPANY

BRAND NAMING

CLEAN WATER TECH "AQUASTRY"

Aquastry

"I OWE YOU A HUGE THANKS FOR GETTING ME TO AQUASTRY. WE LANDED AMERICAN WATER AS A CUSTOMER AND THEY ARE THE LARGEST PRIVATE MUNICIPALITY IN THE USA."

"WOW."

LISA FARMEN, CEO
AQUASTRY

See Below and check out Perspectives

CROSSOVER CREATIVE OPPORTUNITY

Crossover Creative is a brand marketing consultant that helps a business establish why their brand matters to customers and should not be denied by the marketplace. It's called finding undeniable appeal.

In order to achieve this you need to recognize what makes the value of your brand offerings something that your customers cannot deny. Even if they cannot buy immediately they need to know why they want to.

There can be logical reasons as well as emotional reasons to buy your brand. The key is to recognize them and represent it well to potential customers. This can establish your brand’s value and real opportunity over others in the marketplace.

With major global brand marketing and advertising experience in every major category of business from NY and CA, the focus is defining the value, purpose and strengths of a brand’s product or service offerings in establishing a foundation for achieving brand recognition, brand preference and brand relationships that matter.

If you have any product or service that needs a strong foundation to support and establish the identity, growth and success for your brand, let's talk!

SCHEDULE A CALL.

Client Experience

Key People

Who seek to find the undeniable appeal of companies and their brands.

  • Steve Climons

    BRAND DEVELOPER

    Steve’s passion and focus is helping companies especially with their “diamond in the rough” brand that they believe in. With major global brand experience in every major category of business, he knows how to achieve major brand recognition and success.

    From NY and back to his native California he has a solid background for brand development in every major category of business from packaged goods, finance, automotive, consumer electronics, wine & spirits, retail, fast food, recruitment and technology.

    His experience from working at NY ad agencies as well as President, Creative Director of his own in the San Francisco Bay Area has won numerous awards not only for creativity but marketing effectiveness. His goal now as a Brand Developer is to help companies at any size get the brand recognition and success they deserve.

  • Sharyn O'Keefe

    Director of Business Development

    Sharyn was born and raised in the SF Bay Area. She began her career in sales and customer support as the legal account representative for Exxon Office Systems. She furthered her legal experience by becoming the in-house office automation specialist at one of the largest law firms in San Francisco. Looking to become more in touch with her creative side, while utilizing her skills understanding people's needs and concerns especially in finding their undeniable appeal, she consults for Crossover Creative as the Director of Business Development. Sharyn is also a professionally trained interior redesign and home staging specialist and enjoys decorating and rearranging people's spaces. In addition she has worked as an event planner at UC Berkeley and loves to throw a good party!



UN·DE·NIA·BLE·AP·PEAL
incapable of being denied the power or ability to attract, interest, amuse, or stimulate the mind or emotions for a purpose



FIND OUT WHAT MAKES YOUR BRAND UNDENIABLE.

Finding undeniable appeal in a company's brand offerings for people is distilling what they care about and cannot deny.

Developing this supports a foundation for achieving your brand recognition, brand preference and brand relationships in three phases:

  • Brand Creative Strategy –the guide to follow for developing all marketing outreach based on objectives for the brand and speaking to the needs and interests of your potential customers
  • Brand Positioning –the direction for and umbrella statement supporting all of your marketing outreach executions
  • Brand Marketing Outreach –the creative development and executions supporting all marketing channels for the brand from naming, logo, videos, website to social digital and traditional advertising

Crossover Creative utilizes partner resources that are assets for what's possible and advantageous in developing successful marketing campaigns. These assets are selected based on delivering results. See what can be done for you.

SCHEDULE A CALL.

Brand Creative Strategy
and Brand Positioning

Behind every company or organization's product there is an offering that has to stand out and represent its brand. Having a strategy as a guide to communicate this as well as a position for your brand to take in the marketplace is critical to compete and grow.

Creative Development and Execution

Utilize Brand Creative Strategy and Brand Positioning to develop messaging and content for your marketing. This includes all forms of marketing outreach from brand product naming, collateral design (logo, packaging, brochures) to websites, videos, social digital and traditional advertising.

Media Outreach Strategy

The right media channels for marketing is critical to reach your full potential for customers in today's fragmented and socially digital marketplace. The focus is making sure your digital and traditional brand marketing campaign executions connect with people.

Video Production

Videos are created based on key objectives in developing stories that make a point to be socially engaging and supportive of a company or organization's product, brand or service value.

SHOW WHY THEY CAN'T DENY YOUR BRAND.

The brand work is the end product in finding your undeniable appeal. It is where messaging and content are incapable of being denied the ability to attract, interest, amuse and stimulate the mind or emotions for a purpose.

Contact

Thank you for interests in Crossover Creative!
Please fill out the form below to give us a better understanding of your project.
We look forward to hearing from you and discussing your project and specific needs further.