SUN TROPICS
"Taste More Fruit." Brand campaign
Sun Tropics as the name implies has intrigue but also quality Premium Nectar products that rival its competition. So to establish it beyond its Asian customer base into the mainstream health-conscious marketplace, input from customers on it tasting as good as fresh fruit was utilized creating "Taste More Fruit." Sun Tropics has more types of fruit over the traditional major juice brands and you can taste it. The campaign is well integrated with a combination of online media, outdoor and print.
Click on the image to view the work.
"Taste More Fruit." Brand campaign
Sun Tropics as the name implies has intrigue but also quality Premium Nectar products that rival its competition. So to establish it beyond its Asian customer base into the mainstream health-conscious marketplace, input from customers on it tasting as good as fresh fruit was utilized creating "Taste More Fruit." Sun Tropics has more types of fruit over the traditional major juice brands and you can taste it. The campaign is well integrated with a combination of online media, outdoor and print.
Click on the image to view the work.
