SAFEWAY
"The Dream" print campaign
This ad campaign in celebrating the Martin Luther King holiday was created to recognize and give new meaning on the benefits of Dr. King's Dream through a youth's perspective. This campaign elevates Safeway's relationship with today's diverse general market by understanding and supporting what The Dream could really mean today.
It has also won awards based on its
broad appeal.
Click on the image to view the work.
"The Dream" print campaign
This ad campaign in celebrating the Martin Luther King holiday was created to recognize and give new meaning on the benefits of Dr. King's Dream through a youth's perspective. This campaign elevates Safeway's relationship with today's diverse general market by understanding and supporting what The Dream could really mean today.
It has also won awards based on its
broad appeal.
Click on the image to view the work.
