PG&E - case study
Challenge
As California's energy crisis loomed, PG&E sought to quickly introduce the public to innovative energy technology solutions such as GeoExchange. The campaign's goal was simple yet ambitious given tight budgets and timeframes: increase the awareness level of the technology by a third within 3 months in two key markets of a suburban area of Northern California.
Solution
Because this was not only good for the environment but a great alternative to heating and cooling one's home, the focus was to recognize how valuable and resourceful the home could be. The developed campaign utilized radio, print, direct mail and outdoor advertising.
Results
The results from this well-integrated campaign increased awareness levels up by nearly half exceeding
project goals.
Click on the image to view the work.
Challenge
As California's energy crisis loomed, PG&E sought to quickly introduce the public to innovative energy technology solutions such as GeoExchange. The campaign's goal was simple yet ambitious given tight budgets and timeframes: increase the awareness level of the technology by a third within 3 months in two key markets of a suburban area of Northern California.
Solution
Because this was not only good for the environment but a great alternative to heating and cooling one's home, the focus was to recognize how valuable and resourceful the home could be. The developed campaign utilized radio, print, direct mail and outdoor advertising.
Results
The results from this well-integrated campaign increased awareness levels up by nearly half exceeding
project goals.
Click on the image to view the work.
