CHP
"Take control" campaign
For every mile driven, African Americans are twice as likely and their children are three times as likely to die from car crashes as other Americans. We conducted consumer research, developed award winning creative, negotiated bonus and promotional media spots, enlisted corporate sponsors and developed three TV PSA spots free of charge to stretch the client's budget. By doing so we moved the needle of both consumer action and awareness in the community. The target audience had a high recall of our traffic safety messages and, more importantly, nearly half reported changing their driving habits as a result of the ads.
Click on the image to view the work.
"Take control" campaign
For every mile driven, African Americans are twice as likely and their children are three times as likely to die from car crashes as other Americans. We conducted consumer research, developed award winning creative, negotiated bonus and promotional media spots, enlisted corporate sponsors and developed three TV PSA spots free of charge to stretch the client's budget. By doing so we moved the needle of both consumer action and awareness in the community. The target audience had a high recall of our traffic safety messages and, more importantly, nearly half reported changing their driving habits as a result of the ads.
Click on the image to view the work.
