Police Athletic League (PAL)
Shine CD promotion
Today's youth in major urban markets need to focus on the positive aspects of growing up and getting a good education. The rap CD, "Get Yo' Grown Game On" tells young people, behave in class, listen to the teachers and get good grades. The goal of the CD is for kids to perform (shine) a sing along competition to build character and confidence, and recognize talent in today's youth, giving them an opportunity for a better outlook on life. The CDs are sold to support PAL (Police Athletic League).
CMO (Chief Marketing Officer) Council
"Pause for a Cause" print campaign
This is an exploratory campaign developed as part of a competition for the CMO Council and U.S. Chamber of Commerce's fundraising program to get people to spend 5 to 20 minutes of their precious time to give an opinion for market research surveys. Donating time for the survey you would be supporting charities and causes you like that could impact lives, like disaster relief, cancer research and global warming. Even though we didn't win the competition we felt the campaign was worthy of attention.
Click on the image to view the work.
Shine CD promotion
Today's youth in major urban markets need to focus on the positive aspects of growing up and getting a good education. The rap CD, "Get Yo' Grown Game On" tells young people, behave in class, listen to the teachers and get good grades. The goal of the CD is for kids to perform (shine) a sing along competition to build character and confidence, and recognize talent in today's youth, giving them an opportunity for a better outlook on life. The CDs are sold to support PAL (Police Athletic League).
CMO (Chief Marketing Officer) Council
"Pause for a Cause" print campaign
This is an exploratory campaign developed as part of a competition for the CMO Council and U.S. Chamber of Commerce's fundraising program to get people to spend 5 to 20 minutes of their precious time to give an opinion for market research surveys. Donating time for the survey you would be supporting charities and causes you like that could impact lives, like disaster relief, cancer research and global warming. Even though we didn't win the competition we felt the campaign was worthy of attention.
Click on the image to view the work.
