We are in the business of accelerating how clients communicate and build relationships with their customers around products, services and brands. Our methodology is accountable for ensuring we can achieve this in every campaign:

• Brief
  We gather knowledge on Advertiser's needs, past advertising experiences, campaign budget and objectives, target audience, product and or service details so we have a centralized document for all our team to work with.


• Understanding Advertiser's Products and Services
  We understand that an advertiser's businesses and objectives are fast-moving, their customer markets diverse, and that their range of brands, products and services reflect this complexity. Besides leveraging our experience, we ask questions to ensure we can understand this complexity: what is the product or service, how is it used, where is it purchased, what is the unique selling proposition, what's the price point, the key benefits to customers, who are the key competitors, what are the current sales and other pertinent information to give us insight.


• Understanding the Target Audience
  We need to understand the target audience and how they interact with the product, services and brands or similar ones on the market. We research their demographic profile, purchasing behavior and current media
  consumption habits.


• Media Research & Recommendations
  We dig to find the appropriate media vehicles available to reach the target audience for the product and services to be advertise. This includes new media alternatives. We prioritize the media vehicles selected, so that the campaign can deliver its message effectively and achieve the advertiser's objectives.


• Strategy/media plan
  By gaining insights into the consumer behavior of key target groups, we can then use this information to develop marketing communications and media strategies which can be applied across all activities and determine how they are best utilized. Our goal is to get the communications right with the right execution. We plan the media to fit into the advertiser's budget and achieve their campaign objectives. Through our lasting relationships with the media we negotiate spaces at competitive rates seeking added value that reinforces the overall plan.


• Test implementation
  Before we go into a full campaign implementation, we encourage advertisers, if they can, to run a test campaign for insight and validation of the communications and the media plan. We test the execution, gather feedback through analytics and defined metrics, and then refine the model for full execution.


• Execute, measure & refine
  Our media plans are executed with the right metrics and analytics in place so that we can measure and refine the plans. We may shift budgets, add more insertions, reduce spots, all in an effort to achieve the campaign objectives and successful results.