CROSSOVER CREATIVE GROUP (CCG) is a results-driven, award-winning advertising and consulting agency that knows how to capture what matters most for clients and their target audience in today's diverse marketplace. CCG believes in the power of building relationships through the most effective strategic communications. Our campaigns resonate and deliver results with the growing economic, social and cultural power of diverse populations in the general market that have emerged as significant consumers of the new millennium. This is the new mainstream. And we target but do not exclude the perspective of diversity within this new mainstream.

The mission is to grow our clients' business by capturing increased market share beyond the traditional general market through world-class branding that distills the benefits of their brand DNA with today's diverse marketplace.

The distinction is a foundation of considerable experience in marketing and advertising with major brands targeting both the general and ethnic markets.

CCG bridges the gap between your brand's potential and the mindset of today's multicultural general market populations of White, African American, Hispanic and Asian consumers. We call this advertising synergy The Crossover Factor^SM. The Crossover Factor is very effective when executed with our media partner ifthen for getting results and ROI.

The focus is connecting a brand, product or service with their marketplace's perspective and putting advertisers in touch with their customers quickly, efficiently and effectively. We work with advertisers to develop a full understanding of their markets and business objectives to then examine where they want to reach and what is the ultimate goal. By gaining insights into the consumer behavior of key target groups, we can then use this information to develop media strategies, which can be applied across all activities and determines how media is best utilized.

The Opportunity is to get your brand, product or service to mean something in the lives of people today and in the future. This can be done efficiently and effectively even within limited budgets.